Privacy Policy

Last Updated: March 1, 2024

This Privacy Policy describes how Let's Enhance collects and uses the information, which may include personal data, you provide on our websites:
Let's Enhance, Claid ('Sites'). The Sites are jointly referred to as the 'Services.'

This Privacy Policy applies to owners, employees, representatives, or other individuals acting on behalf of a party to which Let's Enhance provides the Services. We act in our customers' interest and are transparent about processing any personal data.

"Personal data" refers to any information relating to an identifiable individual or their personal identity.

Data Collection

To grant you access and to use our Services, LetsEnhance requests you to provide the following information, some of which may be personal data:

  • Contact details:
    We collect your contact information, such as your first and last name, business email address and address, job, workplace and position, and telephone number.
  • Financial information:
    We collect data necessary for payment, including for invoicing purposes, such as your billing details and credit card number.
  • Other:
    When communicating with LetsEnhance, LetsEnhance collects and processes written communications: email and live chat sessions for improving its Services and quality control, which includes the usage of the collected communications for the handling of claims and fraud detection purposes. Collected communications are kept for a limited amount of time and automatically deleted unless LetsEnhance has a legitimate interest to keep such communications for a longer period, including for fraud investigation and legal purposes.

Data we collect on sites automatically

When using the Services, LetsEnhance also collects information automatically, some of which may be personal data. This includes data such as:

  • IP address
  • User-agent (information about the browser type and version)
  • User subscription status
  • Information in user storage (See THIRD PARTY DATA)

LetsEnhance may also collect data automatically through cookies. For information on how we use cookies, refer to COOKIES AND TRACKING.

Data processing purposes

We use the information you provide, some of which may be personal data, for the following purposes:

  • A.
    Registration and account administration: We use the information to register your property and to allow you and LetsEnhance to administer and manage the Services offered to you.
  • B.
    Providing our Services: We use the information, which may include personal data, to provide our Services, facilitate their performance, and improve the Services and Sites' content related to their usage.
  • C.
    Analyze the use of Services: We use the information, which may include personal data, to analyze the volume and history of your use of our Services. We use the derivatives of such analyses to conduct monitoring and reporting of your use of our Services to comply with our Terms of Service ('ToS') and Service Level Agreement ('SLA').
  • D.
    Customer Service: We use the information to provide you with customer support and customer success services, such as responding to your requests, questions, and concerns, providing you with best practices for using the Services, and engaging in customer success communications when encountering unusual activities (e.g., spikes) in usage of Services.
  • E.
    Marketing/Communications: We use the information to provide you with information that you request, to send our newsletter, marketing communications, and updates about new products and services or other news or offers that we believe will be of interest to you. Where we use your personal data for direct marketing purposes, such as newsletters and marketing communications on new products and services or other offers that we believe will be of interest to you, we include an unsubscribe link that you can use if you don’t want us to send messages in the future. We may invite you to attend events we believe may be of interest to you. We may also use your personal data to invite you to participate in referral programs.
  • F.
    Certain Services may offer you means to deliver media to your end-users, which always includes LetsEnhance as a source of that media. LetsEnhance has access to these media and uses automated systems to analyze them for security purposes, fraud prevention, compliance with legal and regulatory requirements, investigations of potential misconduct, product development and improvement, research, and customer or technical support.
  • G.
    Analytics, improvements, and research: We use the information, which may include personal data, to conduct research and analysis. We may involve a third party to do this on our behalf. We may share or disclose the results of such research, including to third parties and our affiliates, in an anonymous, aggregated form. We also use the information, which may include personal data, to assess the needs of your business, to determine suitable products, and to improve our Services and marketing efforts. We may invite you to take part in surveys, such as market research, and to analyze how to improve your experience and the functionality and quality of our Services.
  • H.
    Security, fraud detection and prevention: We use the information, which may include personal data, in order to prevent fraud and other illegal or infringing activities when using our Sites as well as our Services. We also use this information to investigate and detect fraud. Let's Enhance can use personal data for risk assessment and security purposes, including the authentication of users. For these purposes, personal data may be shared with third parties, such as law enforcement authorities, as permitted by applicable law and external advisors.
  • I.
    Legal and compliance: In certain cases, LetsEnhance needs to use the information provided, which may include personal data, to handle and resolve legal disputes or complaints, for regulatory investigations and compliance, to enforce agreement(s) or to comply with lawful requests from law enforcement insofar as it is required by law.

If we use automated means to process personal data that produces legal effects or significantly affects you, we will implement suitable measures to safeguard your rights and freedoms, including the right to obtain human intervention.

Legal basis

With respect to subsections A to D above, Let's Enhance relies on the legal basis that the processing of your personal data is necessary for the performance of your agreement with Let's Enhance. If you do not provide the requested information, Let's Enhance cannot register your property, allow you to use, administer, and manage the Services, nor can we provide customer service to you.

With respect to subsections E to I above, Let's Enhance relies on its legitimate commercial business interest to provide its Services to you, to prevent fraud and to improve its Services. When using personal data to serve our commercial business interest, Let's Enhance will always balance your rights and interests in the protection of your information against Let's Enhance's rights and interests. For purpose I, Let's Enhance relies also, where applicable, on compliance with legal obligations (such as lawful law enforcement requests). Where needed under applicable law, Let's Enhance will obtain your consent prior to processing your personal data for direct marketing purposes.

If you wish to object to the processing set out under D to G and no opt-out mechanism is available to you directly (for instance, in your account settings), to the extent applicable, please contact us at support@Let's Enhance.io.

Data sharing

We share your information, which may include personal data, with third parties as permitted by law and as described below. We do not sell or rent your personal data.

  • Service Providers:
    We share your information with third-party service providers to provide our Services, store data, and/or maintain the Sites, or conduct business on our behalf. These service providers shall process personal data only as instructed by and to provide the services to LetsEnhance.
  • Payment Providers and other Financial Institutions:
    To process payments between you and LetsEnhance, your information, as relevant, is shared with payment providers and other financial institutions.
  • Compelled Disclosure:
    When legally required, strictly necessary for the performance of the Services, or to protect our rights, we disclose your information to governmental authorities, including law enforcement (subject to a lawful request), or in legal proceedings.
  • Sharing and Disclosure of Aggregate Data:
    We may share information in aggregate form and/or in a form that does not enable the recipient of such information to identify you with third parties, for example, for industry and demographic analysis.

In addition, LetsEnhance can disclose your personal data to third parties if you (or your account administrator acting on your behalf) request or authorize disclosure thereof.

Third-party data

To provide its Services, LetsEnhance captures and stores information, which may include personal data, about you and your end-users uploading materials to LetsEnhance: (1) IP addresses; (2) request headers; (3) data submitted to the API of our Services.

LetsEnhance, upon request from you or your account administrator acting on your behalf, may use the data derived from media uploaded by your end-users to (1) detect MIME types; (2) deliver, convert, or otherwise process media upon request to our Services.

You can recover, modify, or delete your data from your LetsEnhance account at any time through the dedicated procedures provided within its Services.

LetsEnhance does not sell, share, or rent out data stored in your LetsEnhance account to third parties, nor does it use it for any purposes other than those outlined in this Privacy Policy.

By using our Services (receiving data from your end-users), you are considered the data controller within the meaning of the GDPR; LetsEnhance is acting as a data processor. In this capacity, you are responsible in particular for:

  • Making all the declarations necessary to the relative data protection authority.
  • Complying with all current regulations in force.
  • Obtaining the explicit consent of the individuals concerned when collecting their personal data.
  • Ensuring your authority to use the personal data collected in accordance with the defined end purposes and refraining from any unauthorized use.

When using our Services to receive media from EU citizens, it is your obligation to ensure that your entire data pipeline complies with the GDPR regulations. When using our Services to receive media from citizens of the California state (USA), it is your obligation to ensure that your entire data pipeline complies with the CCPA regulations. This implies you should sign (if applicable) the Data Processing Agreement provided by LetsEnhance to ensure GDPR / CCPA compliance of data flows between you and the Services.

Data security

Within the framework of its Services, LetsEnhance attributes the very highest importance to the security and integrity of information and personal data. LetsEnhance observes reasonable procedures to prevent unauthorized access to and the misuse of information, including personal data. We use appropriate business systems and procedures to protect and safeguard information, including personal data. We also use security and managerial procedures and industry standard technical restrictions for accessing and using the personal data on our servers. Only authorized personnel are permitted to access personal data in the course of their work.

Thus and in accordance with the GDPR and CCPA, LetsEnhance undertakes to take all pertinent precautions in order to preserve the security of the data and, in particular, to protect them against any accidental or unlawful destruction, accidental loss, corruption, unauthorized circulation or access, as well as against any other form of unlawful processing or disclosure to unauthorized persons.

To this end, LetsEnhance implements industry standard security measures to protect personal data from unauthorized disclosure. In using industry recommended methods of encoding, LetsEnhance takes the measures necessary to protect information connected with payments and credit cards.

Data retention

We will retain your information, which may include personal data, for as long as we deem it necessary to enable you to use our Services, to provide our Services to you, to comply with applicable laws, resolve disputes with any parties, and otherwise as necessary to allow us to conduct our business, including to detect and prevent fraud or other illegal activities. All personal data we retain will be subject to this Privacy Policy.

Let's Enhance in no way undertakes to store all your data indefinitely. You can access data so long as you hold an active account with us and for a period that varies depending on the type of data concerned and the subscribed plan, but, in no event no longer than 12 months after the closing of your account. The data may be deleted at any time during active use of your account in accordance with the provisions set forth above.

If you have a question about a specific retention period for certain types of personal data we process about you, please contact us at support@Let's Enhance.io.

Your choices and rights

We want you to be in control of how your personal information is used by us. In accordance with the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks, the European General Data Protection Regulation 2016/679 (GDPR), and the California Consumer Privacy Act (CCPA), you can do this in the following ways:

  • You can ask us for a copy of the personal information we hold about you.
  • You have the right to know whether your personal information is sold or disclosed and to whom.
  • You have the right to say no to the sale of your personal information.
  • You can inform us of any changes to your personal information, or you can ask us to correct any of the personal information we hold about you. You are also able at any time to modify your personal information by accessing your account settings on our Sites.
  • Subject to certain legal exceptions, you can ask us to erase, block, or restrict the processing of the personal information we hold about you or object to particular ways in which we are using your personal information.
  • Subject to certain legal exceptions, you can also ask us to send the personal information you have given us to a third party.

Where we are using your personal information on the basis of your consent, you are entitled to withdraw that consent at any time subject to applicable law. Moreover, where we process your personal information based on legitimate interest or the public interest, you have the right to object at any time to that use of your personal information subject to applicable law.

We rely on you to ensure that your personal information is complete, accurate, and current. Please do inform us promptly of any changes to or inaccuracies of your personal information by contacting support@Let's Enhance.io. Your applications will be processed within 30 days. We may require your application to be accompanied by a photocopy of proof of identity or authority.

In addition, you have the right to lodge a complaint with the data protection authority in your jurisdiction.

Cookies and tracking

As a general rule, LetsEnhance uses cookies to improve and personalize its Sites and Services and/or measure its audience. Cookies are files saved to your local storage when browsing on the internet and, in particular, on our Sites. A cookie is not used to gather your personal data without your knowledge but instead to record information on site browsing, which can be read directly by LetsEnhance on your subsequent visits.

You can choose to decline acceptance of all cookies, but your ability to browse certain pages of our Sites may be reduced. The cookies used by LetsEnhance are intended to enable or facilitate communication, to enable the Services requested by users to be supplied, to recognize users when they re-visit the site, to secure payments that users may make, or other preferences necessary for the service requested to be supplied and to enable LetsEnhance, internally, to carry out analyses on hit rates and browsing experience so as to improve content, to track email open rates, click rates, and bounce-back rates at individual levels.

By default, cookies are not installed automatically (except for those cookies needed to run the LetsEnhance Sites and Services, and you are informed of their installation by a clickable banner with a text description). In accordance with the regulations that apply, LetsEnhance will require your authorization before implanting any other kind of cookie to your local storage. To avoid being bothered by these routine requests for authorization and to enjoy uninterrupted browsing, you can configure your device to accept LetsEnhance cookies, or we can remember your refusal or acceptance of certain cookies. By default, browsers accept all cookies.

When you access third-party sites on our Sites or when you read integration or social media links, cookies can be created by the companies disseminating these links. These third parties may be able to use cookies in the context of LetsEnhance’s Services (partners or other third parties supplying content or services available on the LetsEnhance site) and are responsible for the cookies they install, and it is their conditions on cookies that apply. LetsEnhance assumes no liability regarding the possible use of cookies by third parties. For more information, you are advised to check the cookie policy directly on these third-party sites concerning their use of cookies.

Privacy policy changes

Just as our business changes constantly, this Privacy Policy may also change from time to time. If you want to see changes made to this Privacy Policy from time to time, we invite you to access this Privacy Policy to see the changes. If we make material changes or changes that will have an impact on you (e.g. when we start processing your personal data for other purposes than set out above), we will contact you prior to commencing that processing.

Any material changes made will be notified to you via our Sites or by email, to the extent possible, three (3) business days at least before any changes come into force.

Privacy shield principles

LetEnhance complies with the Privacy Shield Principles for all onward transfers of personal data from the EU and Switzerland, including the onward transfer liability provisions.

In compliance with the Privacy Shield Principles, LetEnhance commits to resolving complaints about our collection or use of your personal information. EU and Swiss individuals with inquiries or complaints regarding our Privacy Shield policy should first contact LetEnhance at support@letsenhance.io.

GDPR

LetEnhance has further committed to cooperate with the panel established by the EU data protection authorities (DPAs) and the Swiss Federal Data Protection and Information Commissioner (FDPIC) with regard to complaints concerning data transferred from the EU and Switzerland.

GOVERNING LAW

The terms of this Privacy Policy are governed by and in accordance with the laws of the state of California and, where applicable, the laws of the countries where our servers are located. You should not provide us with any Personal Data unless you consent to the application of United States law and, where applicable, California law and to the use and disclosure of your information in accordance with the terms of this Privacy Policy.