For e-commerce, high-quality product images are more than aesthetics, as they directly influence conversion rates. When original images are too small, blurry, or lacking in image quality, AI upscaling tools can restore clarity, enhance detail, and make products look professional.

This guide compares two popular options LetsEnhance.io and Photoshop Generative Upscale across real-world e-commerce scenarios. The goal: help sellers choose the best tool for their product photography needs.

Quick Comparison Table: LetsEnhance vs. Photoshop (at a glance)

Test Setup: Image Types Used

To compare both tools under realistic selling conditions, three image types that frequently appear in e-commerce workflows were tested:

1. Portrait photo – commonly featured on “About” pages, in product listings with models, or in brand storytelling. Portraits are particularly challenging for AI image enhancement tools and can suffer a fair amount of detail distortion. On platforms like Etsy or Amazon, a product image should ideally be at least 2000 pixels on the shortest side to meet quality standards and stand out in search results. 

Below is an example of a blurry product photo of a model, which loses significant detail when zoomed in - something that can negatively impact customer perception and sales potential:

2. Detailed product photo – Text on packaging can be a challenge for many AI upscalers, but it’s critical for online shoppers to clearly be able to read product labels. Many best-selling items, especially in beauty, skincare, or health, feature text that must remain sharp and legible. Here’s an example of a skincare product (at 1000 x 1000 px) where the text becomes more blurry when zoomed in, reducing perceived quality and trust:

The text-heavy product image

AI art – as these are often used to sell as posters or applied to product design, they might need a significant amount of upscaling for commercial use. For example, for large, A0 size posters, an image would need to be at least 5000 px wide at 150 dpi (for super crisp quality, one would aim for ~10,000 px wide (300 dpi)). Here’s an example made with an AI art generator, the original image was generated at 768 × 576 px, therefore being unsuitable for larger prints due to pixelation:

Portrait Photo Results 

To push both tools to their limits, an extremely small and blurry product image of a model (171 × 228 px) was used for testing. This type of low-quality portrait is common in older e-commerce listings and brand archives, where sellers often need to revive old assets for modern marketplaces. 

LetsEnhance.io results, the good and the bad

Using “Ultra” mode with the maximum 16× upscale, the image was enlarged to 2736 × 3648 px. The result delivered impressive detail preservation, smooth yet natural skin texture, strong noise reduction, and a sharp, undistorted face. The resolution increase was substantial, making it ready for high-quality online use. Minor drawbacks included slightly “artificial” looking skin texture and a slightly longer processing time for larger images (approx 3-10 min).

Photoshop Generative Upscale results, the good and the bad 

At its maximum 4× upscale, the image reached 684 × 912 px. While facial features remained undistorted, the result was still blurry, with noticeable detail loss and a much smaller final size. Overall quality improvement was surprisingly minimal compared to the original.

Result Comparison:

Verdict: 

For very small product images featuring faces, LetsEnhance.io is the clear winner. It produced sharp, detailed, and high-resolution results that are far more suitable for e-commerce than Photoshop’s output in this scenario.

Product Photo Results

For this test, a skincare product image (479 x 569 px) was used, containing small printed text, with some of it pixelated or blurry. This is something many e-commerce sellers face when photographing packaged goods. Clear, readable text is crucial for customer trust and conversion rates, especially on platforms like Amazon or Etsy, where zoomed-in product views are common.

LetsEnhance.io results, the good and the bad

Using “Ultra” mode, the product photo was upscaled for sharper overall image quality. The tool improved detail visibility and made most elements crisper, but on very heavily pixelated or blurry text slightly distorted places appeared. Thus, the product image needs to be of certain quality and can’t be overly pixelated. For product images without extreme text degradation, the tool can significantly improve clarity and presentation. Multiple adjustment attempts may be needed to achieve the cleanest text output.

Photoshop Generative Upscale results, the good and the bad 

While Photoshop mostly maintained the original text’s shape, it introduced a text distortion changing “Hyaluronic acid” to “Hyaiuronic acid”, thus introducing a typographic error. Again, it simply enlarged the existing blur, not adding much to the image quality. This meant there was no noticeable gain in text legibility or overall detail quality. Additionally, its 4× upscale limit (max 4096 × 4096 px) could make it less practical in the long run for sellers who need large, ultra-sharp product photos.

Result Comparison:

Verdict: 

For e-commerce sellers dealing with product packaging or labels, LetsEnhance.io offers sharper results and more potential for improving image clarity, though it may struggle with extremely degraded text. Photoshop again provides less image clarity, making LetsEnhance.io the better choice when image quality and conversion-driven presentation matter.

AI Art Results

For this test, an AI-generated artwork (768 × 576 px) was upscaled by 4× to allow a fair, direct comparison between the tools. High-quality upscaling is especially important for AI art sellers who want to print designs on large products, like posters, canvas prints, apparel, or home décor, without losing detail.

LetsEnhance.io results, the good and the bad

Using the latest “Ultra” mode with a 4× upscale, the image was enlarged to 3072 × 2340 px. Settings were adjusted to 20% strength and 80% similarity for optimal sharpness while retaining the original style. The results delivered super sharp details, customizable modes for creative control, and the ability to scale up to 16× (16000 × 16000 px at 256 MP), making it highly suitable for large-format printing. Downsides included a longer wait time of about 3 minutes and occasional trial-and-error to get the perfect look.

Photoshop Generative Upscale results, the good and the bad 

Also using a 4× upscale, Photoshop produced the same output size (3072 × 2340 px) in about 30 seconds. However, the image appeared blurry, slightly pixelated, and lacked the fine detail needed for high-quality commercial printing. Photoshop’s scaling is also limited to 4× or 4096 × 4096 px maximum, making it less versatile for sellers who need ultra-large images.

Image Comparison:

Verdict:

LetsEnhance.io offers far greater flexibility, higher resolution options, and sharper results for AI-generated art, making it the better choice for e-commerce sellers who want their designs to stand out in large-scale, print-ready quality. While it may take a few tweaks to get the ideal outcome, the customization options and resolution ceiling give it a strong edge over Photoshop for commercial use.

Ease of Use & Workflow

LetsEnhance.io:

• No software installation; runs in browser.
• Batch uploads of multiple product photos at once.
• Preset models for product photography save time.
• May need some experimenting with different settings to get an optimal result.
• Straight-forward pricing plan

Photoshop Generative Upscale:

• Requires Creative Cloud subscription.
• The Upscale tool is part of a broader workflow; not standalone.
• Batch processing requires manual actions or scripts.
• Complicated pricing plan; difficult to unsubscribe from service.

Tech Specs & Features

Best Use Cases for Each Tool

LetsEnhance.io:

• Sellers needing quick, high-quality batch upscale for multiple product shots
• Maintaining detail in textures, fabrics, and product labels
• Preparing images for large prints or promotional materials

Photoshop Generative Upscale:

• Complex creative edits and composite images
• Integrated workflows with other Photoshop tools
• Situations where upscaling is one step in a larger graphic design project

Final Verdict

For e-commerce sellers, especially on Etsy, Shopify, or Amazon, LetsEnhance.io offers a faster, more detail-preserving, and beginner-friendly solution for upscaling product photography. Photoshop Generative Upscale remains valuable for advanced creatives already invested in the Adobe ecosystem, and the feature does exactly that - upscale without any real enhancements. But for improving image resolution, detail and quality, LetsEnhance delivers superior results.